Angepinnt Nissan History

    Nissan History


    Das moderne silberne Nissan-Logo reduziert die alte Form: Ein roter Kreis wie die Sonne in Japans Nationalflagge, der zugleich Aufrichtigkeit symbolisieren soll. Davor platziert der Schriftzug Nissan, ursprünglich auf einem blauen Untergrund. Blau als Farbe des Himmels und Symbol für Erfolg. Rot und Blau ergaben zusammen das Firmenmotto: Aufrichtigkeit bringt Erfolg. Das Logo selbst hat sich seit 1933 kaum verändert. Damals wurde aus der alten Firma Kwaishinsha Car Works von 1911, der Nihon Sanyo Company und der Jidoshas Seizo Company Limited die Nissan Motor Company mit mehr als 200 Einzelunternehmen. Aus den Initialen von Nihon Sanyo wurde das Wort Nissan entwickelt, übersetzt "Japans Industrie". Bekannteste Automarke des Konzern war lange Zeit Datsun, gegründet 1931. Unter diesem Namen exportierte Nissan sogar seine ersten Modelle 1972 nach Deutschland. Die doppelte Namensgebung endete 1984, seitdem heißt die Automarke des Konzerns einheitlich Nissan.

    Dank an Cappin
    Auch für Nissan hab ich keine gescheite deutschsprachige History gefunden :nene: Falls jemand eien finden sollte, teilt es mir bitte pper PN mit

    During the 1980s a change started to take place. Two other words were added on the badge of new Datsun cars - 'by Nissan'. When the name Datsun vanished completely, the transformation into Nissan was completed.

    The name Nissan comes from Nihon Sangyo, who bought the one-year old Jidosha Seizo Co Ltd in 1934 and changed its name to reflect his own. The company's origins are further back, however. Tobata Imono started out as a foundry company, which as demand grew, started making parts for cars. In 1931 is became part of one of Japan's first car groups, called DAT, which made its first prototype back in 1912. DAT, incidentally, are the second name initials of the company's three founders, Kenjiro Den, Rokuro Aoyama and Meitaro Takeuchi.
    The first production car from the new group was the Datson 91, but after a couple of years the name was changed to Datsun. Now things get even more complex, because Tobata started a new company in Yokohama, which was named Nissan. The company continued to produce Datsun models, but in 1937, with the help of newly-imported machine tools, built its first Nissan model, the 70.
    Like the rest of defeated Japan's industrial capacity, in 1945 Nissan came under the control of the US authorities. Manufacturing of cars recommenced almost immediately.
    However, after control was handed back by the Americans in 1955, an agreement was signed with Britain's Austin to get Nissan back on its feet, under which it assembled Austin A40/A50 models under licence, so it was not perhaps very surprising that the very first post-war model, the Bluebird, bore an uncanny likeness to the cars from Longbridge.
    The Nissan company found success and built up its business effectively in the post-ware period. In 1960, Nissan made its first sales in Europe, but did not come to the UK until 1969. The company had some unusual names in its range at that time - Cedric, Laurel, Fairlady and Violet. Despite that handicap, the buying public quickly found that Datsuns were both cheap and reliable.
    Unlike Toyota's rather low-key marketing operation in the UK at that time, Octav Botnar's Nissan UK worked on the 'pile 'em high, sell em cheap' principle. The mainstream models were technically uninspired, with the exception being the 240Z. This was to become the world's best selling sports car, with half a million built between 1969 and 1978. It twice won the East African Safari, in 1971 and '72. But with age the Z-car put on girth and weight, losing much of its original grace and appeal. The Z-cars' successor in the 1990s has been the turbocharged, rear wheel drive 200SX coupé.
    In 1982 Nissan introduced a new concept in family cars, the Prairie. Its tall shape and sliding doors made access easy. This was replaced in 1988 by the short-lived, smoother version. Later, in 1992, the Spanish-built Serena became Nissan's MPV model.
    Models like the Bluebird, Sunny and Cherry went through innumerable changes, but always with the same formula of low cost and reliability - and rust. With European sales restricted by import quotas, Nissan decided to start assembling front-drive Bluebirds locally.
    A new factory was built for the purpose with government assistance on the site of Sunderland Airport in Tyne and Wear. It opened in 1986, and was the beginning of a highly successful story of operations in the UK. Thanks to the 1988 establishment of the Nissan European Technology Centre in Sunderland, in 1990 the company's first model designed specifically for Europe, the Primera, was launched. Two years later came the new-look Micra, since facelifted, which has become an enormous success.
    Following damaging financial problems in Octav Botnar's Nissan UK sales operation, in 1990 Nissan in Japan unilaterally ended its agreement with Nissan UK, setting up Nissan Motors GB to handle all sales in the UK.
    By the beginning of the 1990s, Nissan's rugged Patrol off-roaders were tending to lose out to more refined rivals like the Land Rover Discovery and Mitsubishi Shogun, but in 1992 a joint venture with Ford allowed Nissan to respond with the Terrano, built in Spain. Shortly after the launch of the Terrano II, Ford discontinued its version, called Maverick, to concentrate on its larger US-built 4x4s.
    In Japan, Nissan has also enjoyed success in aerospace. Its rocket technologies have been responsible for a number of satellite launches. This is not the only product that has not been seen in the UK, however, as many of its large range of models have never been imported. The largest model available is the executive-class V6 engined QX, which though very competent, lacks road presence.
    The UK's profitable Sunderland plant continues to perform strongly. It the second largest production centre outside Japan (the largest is Smyrna, Tennessee) and it is the most productive and efficient car factory of any manufacturer in Europe. This makes Nissan the largest carmaker in Britain, and unsurprisingly the UK is Nissan's largest European market. Total production here had reached over 2.2 million by the end of 1999, of which around three-quarters has been exported.
    Unfortunately, the success in Europe is not matched globally, and the 1990s have been troubled times for Nissan. The company has made losses in every year since 1994 except 1997. Rising sales and profits in Europe have been insufficient to offset falling sales in North America and Japan. Too many different models, which raises costs, economic recession in Japan, and an unexciting model range for the US market, together with a large amount of corporate debt are to blame.
    Finally, in 1999, Nissan formulated a Global Revival Plan. By consolidation and reduction of inventory, North American operations returned to profit despite a further fall in sales volume. Far more important was a Strategic Alliance with Renault, under which Renault took a 36.8% stake in Nissan. This unprecedented move gives the French company control of Nissan under Japanese law.
    Odd as it seems at first, the arrangement makes more sense on closer inspection. Although both companies are strong geographically in the same area (Europe), and have a similarly positioned brands in the market, in a more general terms their strengths are complimentary: Nissan has highly effective production capacity, a good grasp of technology, and a foothold in the North American market, while Renault has a reputation for innovative and cost-effective designs - the very area that Nissan lacks.
    Renault's investment has immediately reduced Nissan's damaging debt. Restructuring may be traumatic for the Japanese company, but a tie-up with another motor company was its only realistic long-term strategy. Taken together, Nissan and Renault form the world's fourth-largest motor company. So far, they have agreed to maintain separate brands but to develop platform-sharing. How viable arms-length co-operation proves to be remains to be seen; but if the creation of this radical and imaginative business affiliation is reflected in the companies' operating practice and products, all will be well.
    My Cars :
    • 91' Honda CRX ED9
    • 93' Mitsubishi Colt CA0
    • 91' Honda Prelude BA4

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